At this year’s Palm Beach International Boat Show, a leading Italian brand in the marine equipment sector unveiled a new way of thinking about after-sales. Quick Group is a leading manufacturer and supplier of yacht components - from stabilisers to thrusters and everything in between – and its new moreCARE suite of services is designed to support a yacht’s equipment throughout its entire lifecycle.
“I have always worked in the service environment. I have extensive experience in understanding customer needs and delivering effective customer experience," notes Francesco Suzzi, Quick Group’s after-sales and service director.
“When creating moreCARE, we were thinking ‘what benefit can we give to the various people in the nautical chain?’” he continues. “There are several benefits of moreCARE, both for the shipyard and the dealer. We want to add value to the total equation of the boat, not just in providing good products but in making sure the final owner has peace of mind.”
That peace of mind starts with correct product selection and continues through installation, supported by Quick Group’s expert technicians and global service network. But it’s in the long-term operational phase that moreCARE truly distinguishes itself. Beyond technical support and original spare parts, the programme includes remanufacturing, buy-back and trade-in options, all designed to extend product life, reduce waste and improve overall ownership value.
The initiative launched first in the US, where Quick USA has built up significant infrastructure over recent years. With an expansive Florida network, the region is well placed to deliver rapid support and showcase the full value of moreCARE.
“The US is a really interesting and significant boating market, and it’s a perfect fit for us to launch the moreCARE suite of services and extended warranty programme,” says Suzzi. “There’s a well-structured customer base which understands the importance of solid after-sales, technical support and extended coverage.”
The moreCARE suite of services includes a structured trade-in programme, allowing owners to exchange existing equipment for upgrades. It also supports full remanufacturing, where used equipment is refurbished with original parts and brought up to modern standards, either for the same owner or for resale as certified pre-owned equipment.
“Instead of scrapping a product, we purchase it back and reuse its components,” Suzzi explains. “First of all, this is a way to avoid waste. Secondly, if you trade in your product, it can go to a different owner who doesn’t require a brand-new model. So that's another way of keeping the circular economy.”
Another standout feature of moreCARE is the CARE-agreements extended warranty, which is currently available exclusively for the MC² Quick Gyro stabiliser with the intention to roll it out across more product lines.
“As any owner or captain knows, boats require care and maintenance – you can’t just leave them for a year and expect everything to be fine when you return. That’s especially true when it comes to advanced equipment like a gyro stabiliser,” says Suzzi. “The MC² Quick Gyro is for sure one of the most expensive and complex of our products. So when giving peace of mind to a customer, it's better to start where the customer feels the need.”
The plan covers the gyro, its electronics and the MC² remote control, with packages available for up to five years and 4,000 hours of usage. Plans include repairs using original Quick Group parts and labour for all troubleshooting and corrective work, giving owners full confidence in their investment. Crucially, the warranty can also be transferred to a new owner, increasing resale value.
“Of course, the warranty aspect is only part of what the suite of services covers – it’s really a lifecycle suite, covering everything from support with installation and commissioning to spare parts supply, field service contracts, trade-ins, refurbishing and remanufacturing,” says Suzzi.
“Those last three are key – if you bought a boat that doesn’t have a gyro, or if you have a gyro but want to upgrade it to a more powerful or a newer unit, you have several excellent options,” he continues. “You could buy a certified used approved unit – a cost-efficient way of getting an as-new MC² Quick Gyro backed up by our warranty – or you could trade in the old unit for a newer or larger one, or we could essentially remanufacture your existing unit by bringing it up to date with the latest parts. These are not only cost-effective solutions, they are also environmentally friendly ones, ensuring our expertly engineered gyros have an even longer lifespan without compromising on performance or reliability.”
To find out more about Quick Group’s new moreCARE suite of services, visit its website or contact the team.
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