BOAT International’s market intelligence platform BOAT Pro has been recognised at the 2020 Digiday Media Awards Europe.
BOAT Pro, the world’s leading market intelligence source dedicated to the superyacht industry, won the award for Best Paid Subscription/ Membership Product.
BOAT International chief digital officer Drew Broomhall said: “We are delighted that our innovative approach to superyacht data has been recognised by the Digiday judges.
“We have listened carefully to our customers and focused on developing solutions to the most challenging of problems, such as tracking superyacht behaviour accurately and with unprecedented detail. We aim to lead the way in this sector for years to come and have even more exciting new features on the way.”
The fiercely fought awards recognise the innovations of publishers, media brands, advertisers and technology companies.
Fellow winners included the likes of Sky News, Hearst UK and RT in categories such as branded content, best podcast and best live event.
Launched by BOAT International in 2018, BOAT Pro boasts a number of solutions for the entire superyacht supply chain, from its real time global order book to daily superyacht listings and sales tracking.
Meanwhile BOAT Pro’s unique AIS superyacht fleet tracker combines terrestrial and satellite AIS to track more than 5,000 superyachts every day.
Users can analyse more than two years of superyacht movements, pinpoint yacht movements by builder, country of build and many other metrics, as well as setting custom alerts to allow users to keep up to date with yacht movements in specific locations.
For more information on BOAT Pro, click here.