Benetti unveils future design project at Monaco

24 September 2012By Tom Isitt

Benetti introduced a new project at the Monaco Yacht Show called Design Innovation. Over 200 journalists, brokers, captains and yacht designers, together with Benetti Management Team, shared the future of Benetti’s design.

The creme de la creme of international yacht designers was asked to develop new design concepts for Benetti Custom yachts, ranging from 50m up to 90m+. The outcome is a fascinating journey to new frontiers of style, new ideas and new directions. Vincenzo Poerio, CEO of Benetti's Megayachts Business Unit, said 'Evolving the design, the style and the family-feeling imprinted on Benetti yachts by 140 years of history is as an ambitious task. But as tireless devotees of novelty, evolution and challenge, we had no alternative.

'Then again, looking ahead and anticipating the market has always been encoded in Benetti’s DNA. This is why we have decided to assign this challenge to the world’s most reputed yacht designers. Almost 20 firms of architects worked on dozens of designs concepts for new yachts in the 50m to 90+ meter range, offering possible new directions and interpretations for the future design of our mega-yachts. Excellence breeds excellence.'