Overmarine eyes the Asian superyacht market
by Malcolm MacLean
The Overmarine Group continues its expansion strategy in the East, signing a working agreement with Martello Yachting to promote the Group's brands in China and Singapore.
Martello Yachting was founded in 2009 and specialises in superyachts, backed by its team's 30 year experience. With four Asian offices in Beijing, Hong Kong, Xiamen and Singapore, and over 25 employees, it offers consistent assistance to clients before, during and after they purchase their yacht.
'We're really enthusiastic about starting this adventure with Martello Yachting,' says Maurizio Balducci, Overmarine Group CEO. 'We can't wait to work with Mr Ho and his team to develop the brand expansion and reinforcement process we are putting into effect throughout the world, in China and Singapore, too.'
Mr Balducci goes on to say that, 'Today's Chinese clients are more mature and aware than those of the past, hence ready for a brand like Mangusta, which has been a leader in the sector of cutting-edge maxi open yachts for over 30 years.'