The launch of 70 metre Feadship superyacht Joy earlier this year marked a significant milestone for London-based studio Bannenberg & Rowell, as their first exterior design. We spoke to company leader Dickie Bannenberg and director of exterior design James Carley to get the inside story.
1. The sculpted superstructure
The owner of Joy was keen to create something “totally different to every other yacht” and this is something Bannenberg embraced: “This is our first new exterior design so we were keen to explore different routes to what we had worked on before.
“Joy is the first visible exterior design of a new era for us. The wealth of concave shapes in the superstructure and judicious use of surface texturing have given Joy a design language and identity all her own.”
The superstructure certainly fulfils this brief — by building on the design language established through Bannenberg & Rowell’s concept work, this textured surface is immediately recognisable.
As well as the aesthetic appeal of this design, it also has some practical benefits. “We wanted to connect with the surroundings, to garner the best views out and allow as much light in as possible,” Carley explained.
“Chamfering the edges effectively raises the external ceilings both around the side walkways and the overhanging aft decks. Lowering the bulwarks further increased the daylight openings.”