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Image courtesy of Amico & Co // Merlo just add it

Millions pumped into Genoa superport facilities

4 May 2021By Nic Robinson

Millions of additional euros have been funnelled into Genoa’s superyacht infrastructure through a partnership between Amico & Co and Pesto Sea Group to attract more of the world’s largest yachts to the region. 

The investment follows significant sums already spent by Genoa’s government on the Eastern Waterfront project and other projects to draw in superyacht owners and users.

The new Genoa Superyacht Hub was created by repair and refit firm Amico & Co and superyacht incoming business Pesto Sea Group to attract more of the mega-rich to Genoa for visits or to use it as a year-round base for their yachts.

The Eastern Waterfront Project was funded by the Genoa Municipality along with private investors, while the Genoa Superyacht Hub has been funded entirely by Amico & Co and Pesto Sea Group.

Around 70% of the world’s superyacht fleet cruises in and around the Mediterranean, making it a global hotspot and leading many governments in surrounding regions to invest significantly in marine infrastructure to attract the wealthy clientele.

“Genoa has further strengthened its leadership by investing in urban transformation and new infrastructure for hosting and managing large yachts,” the partnership said in a statement.

“The project was created with the desire of promoting the excellence the companies’ combined incoming, assistance, technical and hospitality services, specifically targeting these towards the international superyacht community in a synergic and efficient way, as well as valorising the cultural and environmental characteristics and quality of life that the Genoese territory, Liguria and Northern Italy in general have to offer.”

Yacht owners, their captains as well as charter managers, crew members and staff are all target users of the hub, which will make the expertise of Amico & Co and Pesto Sea Group more accessible.

The launch also coincides with the newly operational Waterfront Marina, a large facility developed to cater for superyachts of 30 metres and up.

Meanwhile, Greece’s Tourism Minister Harry Theoharis recently announced plans to bring more marine tourism to the country in the coming years following the coronavirus pandemic.

Marine tourism will be the “top priority” for the country, he told the Inter-Regional Forum event organised by the Greek Regional Tourism Council this month (April).

Deputy Tourism Minister Sofia Zacharaki said infrastructure in and around Greek coasts would be strengthened to encourage new and alternative forms of marine and coastal tourism.