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Sunseeker secures £30M in sales at the Miami International Boat Show

28 February 2022 •by Tom McGhie

Sunseeker USA, in partnership with OneWater Yacht Group, has revealed that every stock boat on display at the Miami International Boat Show has now been sold, which equates to £30 million in sales for the British shipyard.

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Several future orders were also confirmed during the first major boat show of the year with negotiations for new models underway, according to the yard. The yachts on display were all sold to North American clients. 

Celebrating the news, Sunseeker USA Sales’ president Sean Robertson said: “The show was a resounding success. Our US distributor, OneWater Yacht Group excelled in offering unparalleled customer service.”

Courtesy of Sunseeker

Sunseeker’s new Superhawk 55 model proved to be particularly popular, with two US clients showing their interest along with several others.

“It was fantastic to see our dealers and clients in North America, commencing a new year of boat shows with such strength,” said Robertson.

“With offices in 21 locations and growing including a full-service and year-round sales facility at Roscioli Yachting Center in Fort Lauderdale, our market position in the region goes from strength to strength as we continue to develop our presence with OneWater Yacht Group.”

The Miami International Boat Show ran from 16 – 20  February in Fort Lauderdale.