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The sponsors of the Superyacht Design Festival 2020

The sponsors of the Superyacht Design Festival 2020

13 of 13 13/13

Ski Cup Partner: Moncler

Moncler is an abbreviation of Monestier-de-Clermont, the name of the mountain village near Grenoble where the brand was first established in 1952. Right from the outset, the brand has combined ongoing technological research with the expertise of mountaineering professionals.

In 1954 it produced the first real puffer jackets suitable for more extreme climates. Over the course of a decade, these were gradually perfected and they went on to play a starring role in major French and Italian expeditions which conquered the summit of Makalù to peaks in Alaska and the world’s secondhighest summit, Karakorum.

Moncler was definitively consecrated on the international stage at the Winter Olympics held in Grenoble in 1968, when the brand was the official supplier of the French downhill team. Innovation and research resulted in garments that became ever lighter, more aerodynamic and high performing, making them suitable for sporting competitions as well. These garments were the forerunners of the contemporary puffer in all its many and varied forms.

After the '70s boom in mountain tourism came the '80s and ‘90s, when the Moncler jacket made its city debut, transforming itself into a cult object with its stitching and “painted” effect in dazzling colours.

In 2003, Moncler was bought by Italian businessman Remo Ruffini, the current Chairman and CEO who crafted the strategy behind the global puffer jacket, defining a whole range of unexpected yet high quality aesthetic, functional and technological achievements which successfully combined city and mountain wear. With Moncler, the puffer jacket became iconic, a true classic of the contemporary wardrobe which looks beyond trends, expanding the brand’s confines to embrace every season in the year.

The Moncler outerwear collections marry the extreme demands of nature with those of city life. Today Moncler is present not only in the most exclusive ski-resorts, but also and above all, in the most important international cities.

On February 20, 2018, Moncler presented a new creative and communication chapter, a vision of the future. A vision beyond seasons able to establish a daily dialogue with the customers: Moncler Genius.


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