For this year’s Task we wanted to give competitors much greater freedom of expression in creating their design. So instead of a very tight brief from an imaginary client who knew exactly what he/she wanted, this year’s Task is founded on an email to the head of a relatively new design company from a businessman – who shall be nameless – who has just sold his vast media company. You, the competitor, are asked to imagine yourself in the position of this design company head.
The email explains that this potential client has followed your progress and admired your work throughout the 13 years since you won Boat International’s Young Designer of the Year Competition. He is now in a position to fulfill his cruising ambitions and he asks you to complete the design his new yacht.
But instead of expanding into the more usual brief that would state exactly what accommodation and facilities he would wish for in his new vessel, this client admits that he knows little about yachts, and will trust your studio to create an initial concept exactly tailored to his needs. Having touched briefly on his ambitions in the email, he attaches the text of a soon-to-be-published interview in Boat International magazine, which delves deeper into his lifestyle and cruising plans for this vessel – a highly interesting 65-metre high-tech, environmentally-friendly motor yacht project already under construction at Oceanco, that he has just acquired. This, he explains, is an exciting opportunity to take a fresh new look at superyacht design, throwing tradition to the winds and creating a craft that exactly suits today’s relaxed lifestyle, as well as the future plans of your client.
Are you up to the task of translating your client’s radical wishes into reality?