An exciting new addition to the Range Rover collection was revealed yesterday (March 1) at a lavish event in The Design Museum and will be on display until March 5 in an exhibition entitled ‘Reductionism’. Celebrities such as Jimmy Carr, Damien Lewis and Poppy Delevigne were spotted at the unveiling.
The new Range Rover Velar, a mid-sized luxury SUV, was also displayed on Kensington High Street in a pop-up exhibition alongside the other members of the Range Rover family, the Range Rover Evoque, Range Rover Sport and Range Rover.
The new model focuses on ‘reductionism’ and strips away overly complex design features in order to combine simplicity with elegance.
“The connected infotainment system learns from you and anticipates your needs, serving you what you want, when you want it,” said Peter Virk, Land Rover’s Director of Connected Car & Future Technology. “But [it] never intrudes, letting you enjoy the drive, while it takes the stress out of daily life, like any good butler or digital personal assistant should.”
Highlights include Jaguar Land Rover’s Lightweight Aluminium Architecture, two high definition 10-inch touchscreens, sustainable yet premium textiles, full Matrix-Laser LED headlights, a four-corner suspension system and deployable flush door handles.
Five engines are offered at launch, ranging from the 180PS 2.0-litre Ingenium diesel, to the 380PS supercharged 3.0-litre V6 petrol engine, which can reach a top speed of 155mph (250km/h). A 300PS Ingenium petrol engine will be available later this year.
A partnership between the London Design Museum and Jaguar Land Rover was also announced, meaning a number of events, exhibitions and collaborations will take place at the venue over the next three years.
“We are delighted to be able to begin our partnership with the Design Museum with such a significant vehicle,” said Gerry McGovern, Land Rover chief design officer.
“The new Range Rover Velar brings a new dimension of modernity to our brand while reinforcing our total commitment to design and engineering excellence.”
The Range Rover Velar goes on sale from Summer 2017 with prices starting from £44,830.