Sustainable viticulture has long been on the agenda of many Champagne houses as they try to minimise their footprints. Over the years, each has been discovering innovative ways in which to better their practices for a more sustainable future. The carbon footprints within the industry are high, given the weight of the bottles, liquids and packaging, not to mention the shipping.
In light of this, and after two years of development, Maison Ruinart has unveiled a new avant-garde packaging that has set a new industry precedent for sustainable packaging. The result is a beautifully crafted paper skin concept which follows the form of the bottle’s emblematic curves. The lightweight paper moulds are nine times lighter than the original gift boxes with a 60% reduction in carbon footprint.
The new innovative design, pictured above, was penned by the prestigious papermaker James Cropper in England. The second skin is 100% recyclable, made of natural wood fibres and features a unique, moulded clip lock. Demonstrating unrelenting commitment, Maison Ruinart has released the design un-patented, in hopes to encourage other houses to follow suit for a more eco-friendly production line throughout the industry.
The new Ruinart Blanc De Blanc 2nd Skin and the Ruinart Rose 2nd Skin are both available to buy exclusively at Selfridges as part of the retailer's new Project Earth initiative, intended to encourage more sustainable and ethical shopping.
Today, gifting someone a bottle of Ruinart is every bit as glamorous and luxurious as before, but far greener and well-considered.
£69.99 from Selfridges
shop now