Ferretti Group Launches Campaign to Support Italian Hospitals Amid Coronavirus Pandemic
by Holly Overton
The Ferretti Group has launched a social media campaign to encourage donations to Italian hospitals during the coronavirus pandemic.
Targeting the yachting industry, the Group's Instagram campaign "A Wave of Caring" has set up GoFundMe pages for hospitals dealing with the virus.
All brands in the Ferretti Group portfolio, including Riva, CRN Yachts, Pershing, Wally, Custom Line, are posting links to fundraising pages supporting hospitals in Milan, Forlì, Rimini, Pesaro, Bergamo, Ancona, and Rome.
Two of the hashtags that accompany the campaign read #ProudToBeItalian and #AndraTuttoBene, which means "everything will be fine".