Hein Velema appointed Head of Sales and Marketing at ISA Yachts
by Malcolm MacLean
ISA Yachts in Italy has appointed Hein Velema as its new Head of Sales and Marketing. Velema spent 11 years at Feadship in the Netherlands as Marketing Director before joining Fraser Yachts in 2007 as worldwide Director of Sales and became CEO in 2009.
'I am delighted with the exciting opportunities this new position represents,' says Velema. 'ISA has made great progress over recent years and the shipyard is very well structured. Since 2008, all yachts have been delivered on time, there is a good working quality system in place and warranty issues are at an absolute minimum. These factors and others make ISA almost like a hidden gem that deserves a much larger place in the market. With my background in both the shipyard and brokerage businesses I am confident that we can ensure ISA stands out.'
ISA has built and delivered 28 superyachts to date, and Michael Mogilevsky, Chairman of ISA Yachts, says the new hire is on trend with plans to take ISA to the next level, which includes increasing its marketing to build a clearly identifiable and distinct brand.
CEO, Luciano Bregola welcomed Hein to the team and said, 'It is good that he is Dutch as ISA is an international shipyard that aims to compete on quality with the Northern European brands. Hein’s reputation in the super-yacht industry and his considerable track record is exactly what ISA Yachts needs at this juncture in our history.'