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Superyacht Design Symposium: 4 top designers discuss the value of concepts

Superyacht Design Symposium: 4 top designers discuss the value of concepts

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Nicola Nicolai

Product Development Director, Benetti

Speaking about Benetti's recent collaboration with car designer Henrik Fisker, product development director Nicola Nicolai, said, "It was a challenge to introduce a car designer to a yacht and to match the different approaches. It was interesting to see how he approached it.

"As a yard, we are more focused on the technical side, how to realise what has been conceived by someone else. Concepts are necessary to raise the bar and let people think outside the box. Technically speaking, today we have achieved very high standards, we can do a lot. From a design point of view, interpreting the spaces in new ways is very important for the industry.

"In 2012 we were facing a very difficult financial moment for the market and at the same time we had to renew our brand and dress it in a different way because Benetti was mostly known for traditional lines. We came out with 15 designers that produced 30 concepts from 50 to 90 metres. Of these, 10 were a bit extreme in their design and use of the space, for example, a yacht that had a complete glass superstructure."

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