The Italian Sea Group (TISG) has selected BehneMar Yachting Consultancy as its official representative for the Middle East and North America (MENA) region, covering each of the Group's Admiral, Tecnomar, Perini Navi and Picchiotti brands.
The announcement was made during the 2024 Dubai International Boat Show as yet another component of TISG's strategic outlook for 2024 and 2025, which looks to develop the Group's existing sales structure through new commercial partnerships.
"This partnership holds significant strategic value for our Group, especially considering the latest market analyses that forecast a strong expansion of luxury yachts in the Middle East and North Africa by 2028," said Giovanni Costantino, founder and CEO of TISG. "The MENA region shows great interest and sensitivity towards our brands, and I am confident that in the context of a free market, BehneMar will in any case be the ideal ambassador for TISG."
Tim Trenker, CEO and partner of BenheMar, added: "With the growth of the MENA region over the [past several] years, there has been an increasing demand for custom projects of yachts and superyachts. The Italian Sea Group has continuously demonstrated to be a leading shipyard in Italy with their innovative and custom projects. Together, we look forward to delivering unparalleled tailor-made yachts of the TISG brands to the clientele in the MENA region."
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