icon_arrow_down icon_arrow_left icon_arrow_left_large icon_arrow_right icon_arrow_right_large icon_arrow_up icon_bullet_arrow icon_call icon_close icon_facebook icon_googleplus icon_grid_off icon_instagram icon_login icon_mail icon_menu icon_message icon_minus icon_pinterest icon_plus icon_quote_end icon_quote_start icon_refresh icon_search icon_tick_on icon_twitter icon_video_play icon_youtube

Subscribe to our mailing list for the latest Boat International & Events news.

SUBSCRIBE

Already subscribed?

Upcoming changes to the law mean that we might not be able to continue to contact you after May 25th. To make sure you’re still the first to know about exclusive events, and the latest Boat International News, upgrade your subscription now.

UPGRADE
No, thanks

Bermuda Bound: A superyacht owner's guide to the America's Cup

1 of 5 1/5
VIEW ON ONE PAGE
Oracle-at-the-America's-Cup
1

Back on the map

The America’s Cup, the oldest international trophy in sports, has been the pinnacle of yachting competition since 1851. Now, as the world focuses on the tiny island of Bermuda, Louisa Beckett discovers what this means for those visiting by superyacht.

The Bermudian government sees hosting the 35th America’s Cup as a way to put the island back on the luxury travel map. “Tourism actually was in decline until about four or five years ago, when the government made a very serious decision to invest in it,” says Bill Hanbury, CEO of the Bermuda Tourism Authority. “One of the things we decided to do when this opportunity came to us was to go all in because we really felt this could be our Super Bowl, our World Series, our Wimbledon....”

In addition to investments of more than $100 million in the island’s infrastructure, Bermuda also has made serious revisions to the maritime regulations that govern visiting yachts. “They impact (everything) from immigration to customs, to chartering, to how we navigate within our waters,” Hanbury says. Prior to this summer, he explains, “You couldn’t charter a superyacht in Bermuda waters. Those days are over. We have made these changes that are already in place for the America’s Cup, but we fully assume they will continue beyond the America’s Cup.”

According to Sam Hollis, chief operating officer of the America’s Cup Event Authority (ACEA), however, one of Bermuda’s best assets is its people. “Anyone who has been to Bermuda will tell you that the warmth and generosity of the Bermudian population is astonishing,” he says. “The whole country has embraced the America’s Cup, and anyone coming to Bermuda next year will find they are greeted like old friends.”

Picture courtesy of Sander van de Borch / Artemis Racing

Read More
Sponsored Listings
Upgrade your account
Your account at BOAT International doesn't include a BOAT Pro subscription. Please subscribe to BOAT Pro in order to unlock this content.
Subscribe More about BOAT Pro