ABYA annual conference next week
by Malcolm MacLean
I call Jane Gentry at the Association of Brokers and Yacht Agents (ABYA) for more news of next week's annual conference at the Eton College Rowing Centre in Windsor and Jane sends me the full agenda for June 22nd.
Under the heading of 'Marketing Your Business', the conference ranges over a number of issues including: branding and positioning in the marketplace; online web strategy - social media; targeting foreign markets and finally, getting the most out of your events and shows. Naturally there'll be lots of networking opportunities and non members are welcome.
Subscribe to BOAT Pro to access brokerage sales data and unlimited specs for 11,812 yachts in our Superyacht Directory – the world’s most comprehensive superyacht data.Get Started
- FRESH INDUSTRY DATA
- MARKET INSIGHT
- GLOBAL ORDER BOOK DOWNLOADS
- EXCLUSIVE REPORTS
- MONTHLY SUMMARY EMAIL
- UNLIMITED ACCESS TO SUPERYACHT SPECIFICATIONS