ABYA annual conference next week
by Malcolm MacLean
I call Jane Gentry at the Association of Brokers and Yacht Agents (ABYA) for more news of next week's annual conference at the Eton College Rowing Centre in Windsor and Jane sends me the full agenda for June 22nd.
Under the heading of 'Marketing Your Business', the conference ranges over a number of issues including: branding and positioning in the marketplace; online web strategy - social media; targeting foreign markets and finally, getting the most out of your events and shows. Naturally there'll be lots of networking opportunities and non members are welcome.
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