The biggest superyacht price drops of July

4 August 2026 • Written by Lucy Pughe-Morgan

The yacht brokerage market is a hive of activity, with sales, new listings and price drops happening daily. From newly delivered builds to brightly coloured standouts and classic explorers, there's something out there for everyone - a handful of the yachts for sale becoming even more enticing with their price reductions.

BOAT rounds up six of the most significant price drops last month, starting with an esteemed Motor Yacht of the Year award winner...

1. Luna - €10,000,000 price drop

7 images

Courtesy of Large Yacht Co

Length: 90m
Builder: Oceanco
Now asking: €208,000,000 with Large Yacht Co

Taking the top spot as the largest price drop of July is Luna, which received a major €10,000,000 reduction to her listing with Large Yacht Co to bring her asking price down to €208,000,000. She was crowned Motor Yacht of the Year at the 2019 World Superyacht Awards following her delivery in 2018, singled out for her "attractive profile, excellent deck spaces, good crew areas, technical features and efficient build time". The superyacht boasts a host of al fresco living spaces, including a six-metre pool forward of a large dining table on the main deck as well as a spa pool on the sundeck. The yacht also has two helidecks, both of which are easily convertible into a lounge area that can then be used for entertaining, sports or an outdoor cinema experience. Despite her price drop, she has retained her title as the third most expensive yacht for sale in the world.

2. Ela - circa €4,325,000 price drop

7 images

Credit: David Churchill

Length: 50m
Builder: Heesen Yachts
Now asking: €29,500,000 with Fraser

July brought a €4,325,000 price drop and a currency change to euros for the Heesen motor yacht Ela, bringing her asking price down from $38,500,000 to €29,500,000. Her Fast Displacement Hull Form, "arguably the most efficient hull in her class", was designed by Van Oossanen Naval Architects, recognised for the exceptional amount of structural glass across her profile, which, in turn, makes for a bright Cristiano Gatto-designed interior. A clever addition on board is the mirrored window mullions, which provide light while seeming almost invisible so as not to disturb her contemporary profile. The interesting details continue inside, including colour-changing lighting in the saloon's coffee table and dining table, embedded with onyx. Standout amenities on board include a fully-equipped gym and sauna on her lower deck, a movie area on the bow and a spa pool on the sundeck.

3. W Magic - €3,100,000 price drop

7 images

Courtesy of Burgess

Length: 44m
Builder: Vitters
Now asking: €41,900,000 with Burgess

Delivered in 2025 by the Dutch yard, she pairs naval architecture and exterior styling by Reichel-Pugh Yacht Design with interiors by Design Unlimited in collaboration with Pieter Laureys. At 308GT, the yacht masterfully blurs the boundaries between indoor and outdoor living; the main saloon is enveloped in expansive glazing, while overhead skylights fill the space with natural light. Retractable glass doors open directly onto the covered aft cockpit, creating an effortless transition that unites both areas into one cohesive living environment. A highlight on board is the transom hatch, which folds down to create a generous beach club at the water's edge.

4. Ohana - €2,795,000 price drop

Courtesy of Edmiston

Length: 50m
Builder: Fitzroy Yachts
Now asking: €19,700,000 with Edmiston

Edmiston announced a €2,795,000 price drop on the Fitzroy sailing yacht Ohana during July. Launched in 2012, Ohana was designed by Dubois Naval Architects as a high-performance sailing yacht, and she has been exactly that, holding a proven regatta history. She boasts a master cabin described by her broker as a "private sanctuary", a main saloon cinema area and a glass floating staircase. An interior highlight is her staircase, which connects the main saloon to the dining room - itself benefitting from a striking black marble dining table for more formal dining against large starboard windows. Ohana's competitive hull lines make for an elongated sporting profile, and, painted in grey, she is noted to be an "impressive sight out at sea".

5. Fabulous Character - $2,550,000 price drop

Courtesy of Camper & Nicholsons

Length: 42m
Builder: Holland Jachtbouw
Now asking: $13,950,000 with Camper & Nicholsons

The 42.3-metre motor yacht Fabulous Character received a $2,550,000 price drop to her listing with Camper & Nicholsons last month, bringing her asking price down from $16,500,000 to $13,950,000. A Lloyd's-classed tri-deck build, Fabulous Character was constructed in aluminium by the Dutch yard to a design by Langan Design Associates and delivered in 2010 with a refit in 2018. Her Rhoades Young interiors incorporate French Provencal finishes with elegant curves and flowing lines throughout her layout. A highlight on board is her living space, with a main saloon offering symmetrical seating while large windows on either side create a bright and airy atmosphere. Through double doors is the dining room, which can be closed off from the main saloon for a private or more formal entertaining area. A notable feature is a central spiral marble staircase, providing access to all three decks.

6. Althea - €2,000,000 price drop

Credit: Thomas Couvreur via Fraser

Length: 48m
Builder: Admiral
Now asking: €26,900,000 with Fraser

A generous €2,000,000 price reduction was announced at the tail end of July on the 47.5-metre motor yacht, Althea. Built in aluminium and delivered in 2021, Althea is the largest yacht in The Italian Sea Group's Atos 47 series. Gian Marco Campanino is responsible for her exterior, which is characterised by a sky-blue hull and defined architectural lines. The same designer also penned the yacht's interiors in an edgeless, rounded style, described as "child-friendly". On board, she features a spacious beach platform arranged with sun loungers and a built-in, extendable ladder for direct water access.

The order of yachts included in this article has been determined according to the exchange rate reported at the time of publication. For further information, please refer to BOATPro's live online database.