BOAT International is delighted to announce the appointment of Marcus Krall as Executive Editor of the data and business intelligence division – BOAT Pro. The announcement comes at a key time for BOAT Pro, having recently released a ground-breaking superyacht AIS platform.
Developed in-house and launched in September 2017, BOAT Pro has rapidly become the leading superyacht data and business intelligence source. “Consistent focus and investment have enabled a stream of new and innovative features to be introduced to our BOAT Pro clients,” comments Tony Euden, co-CEO of BOAT International. “Marcus joins the team to continue the successful journey and build out our business intelligence services.”
Krall previously spent 17 years at German specialist media company Delius Klasing, rising to Editor-in-Chief of superyacht magazine Boote Exclusiv; a position he held for 10 years. During this time, he has gained access to over one thousand superyachts and seventy shipyards. This experience has given him a special insight into the workings of the superyacht industry, which he will use to deliver unrivalled analysis and business insight to BOAT Pro clients. “I am delighted to join the team and very much look forward to leading BOAT Pro through the next stage of its development,” Krall says.
Toby Moore, co-CEO of BOAT International, comments, “Marcus brings with him a great level of credibility, experience and knowledge of our industry. Having launched events, published books and founded new businesses, he is perfectly positioned to evolve our innovative BOAT Pro platform into a fully-fledged intelligence unit to drive thought leadership within the superyacht industry."
Krall’s focus will be on using the wealth of data contained within the BOAT Pro platform to create the most robust, real-time and actionable insights in the industry; releasing the findings through white papers, specialised reports, editorial content and business events. “There is an exciting future ahead for BOAT Pro and to be appointed as the industry’s leading intelligence provider is a great honour,” concludes Krall.
To be the first to hear about BOAT Pro news, register your details directly with the team, and to stay up to date with the latest releases visit boatint.com/boatpro.
BOAT Pro provides market-leading superyacht intelligence services, based on data on the entire global superyacht fleet from 24m and above. BOAT Pro is the only intelligence provider that can offer all of the following:
- Access to over 11,000 superyachts 24m and above
- Unrivalled insight into superyacht logistics through integrated superyacht AIS data, tracking only motor and sailing yachts 24m and above
- Ability to build custom reports to meet individual business needs
- Thought leadership via expert editorial, white papers, reports and events