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IYC’s experts on the brokerage trends of 2018

IYC’s experts on the brokerage trends of 2018

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Charter clients are more educated

Clients are becoming more interested and ‘educated’ when it comes to selecting a yacht for charter and, as a result, are becoming more specific with the experiences they expect to have on board and the yacht's amenities and activities. Water toys, wellness areas, sports and even elevators are now a must for many charterers.

In order to meet these demands more high-end equipment and exotic water toys are being supplied for guests’ comfort and entertainment. Offerings such as internet, large music libraries and movie streaming have become mainstream.

In addition, the younger generation are increasingly chartering yachts and children in the family are becoming an important influence in the decision making process for selecting the destination and yacht to charter.

As IYC charter consultant Barbara Stork Landeweer explains, “Many of our younger charterers have been on board with their parents or grandparents and loved the experience. They often have the same mentality as the older generation and want to spend quality time with their family being active and exploring without having to pack and unpack. Others want to have fun with friends and just unwind. The internet has also had a big impact on offering new generations information about yacht charters.”

In order to meet this demand IYC has been growing its charter fleet, announcing 13 new central agencies in 2017 and 12 in the first two months of 2018 – including 58 metre Skyfall, 55 metre Turquoise and 47 metre Loon. It is currently focusing on expanding its fleet of top charter yachts to appeal to a variety of different charter audiences.

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