Could Ralph Lauren’s smartshirt be the future of regatta wear?
by Zoe Dickens
After extensive testing at high profile events, such as the US Open tennis tournament, Ralph Lauren’s PoloTech smartshirt has just been made available to the public and promises to be the future of wearable tech for fitness fanatics.
Working in conjunction with an app available for most Apple devices, the smartshirt features sensory receivers which monitor vital statistics including heart rate, breathing depth and recovery, calories burned, step count and stress levels.
Using this data the app will then configure a bespoke workout in real time, with performance in one exercise determining the intensity of the next to help you get the most out of your gym time. With 10,000 possible combinations in cardio, strength and agility categories, users can view live fitness data and will receive a unique ‘push rate’ based on their exertion, power and effort aimed at increasing self-motivation.
“The Ralph Lauren PoloTech shirt will change the way you look at fashion and apparel. It will give you knowledge you can use to lead a better life,” said David Lauren, executive vice president of global advertising, marketing and corporate communications. “This is a bridge between technology, fitness and style that approaches wellness and well-being in comprehensive and complementary ways. It will touch many parts of your life.”
The first piece of wearable tech to go beyond the current smartwatch/bracelet/headphone options, the PoloTech shirt could have huge implications across the professional sporting world – including, of course, sailing regattas.
The shirt’s ability to capture highly detailed fitness and recovery data with ease provides obvious benefits in terms of training in the run-up to a regatta and ensuring sailors are at peak strength. If worn during the race as well, the shirt could provide invaluable information as to the types of treatments, foods and cool downs sailors should be given in order to maintain their fitness levels throughout these often lengthy races.
With the America’s Cup World Series events now underway and teams looking to hone and refine both their boats and crew for the finals in Bermuda in 2017, these advancements in wearable tech could become the standard for crew uniforms. And, with all teams working at their peak, this will only serve to make the sport that much more exciting.
The Ralph Lauren PoloTech smartshirt is available now priced at $295. Visit ralphlauren.com