Fraser celebrates 70th anniversary with Porsche collaboration

25 July 2017• Written by Zoe Dickens

Brokerage house Fraser is celebrating its 70th anniversary by teaming up with German car manufacturer Porsche for the upcoming yacht show season. The partnership will see Porsche bringing its recently launched Porsche Ultimate service – which delivers a brand new luxury Porsche to rental clients anywhere on the Cote d’Azur – to the Monaco Yacht Show and Fort Lauderdale International Boat Show.

Fraser clients will have their pick from a fleet on new Porsche vehicles

Fraser clients taking advantage of this collaboration will be able to pick from a fleet of Porsche’s latest models, including the 911 GT3, while American clients will also be able to benefit from the Porsche Ultimate service throughout the winter yachting season as the partnership brings the service to Miami from November to February.

As well as delivering a car to your chosen location, Porsche Ultimate customers are also able to take part in a number of money-can’t-buy driving experiences such as driving on the 24 Heures du Mans racetrack or driving a Porsche 918 Spyder on the Circuit Paul Ricard.

“As we celebrate 70 years of industry success, we recognise the many values that Porsche shares with Fraser in terms of quality, attention to detail and exceptional service offerings to clients,” said Raphael Sauleau, CEO of Fraser.

“A Porsche is more than just a vehicle, it is an expression of freedom and a unique attitude to life, just like a yacht is more than just a boat. Our two brands are very well matched, and now being able to offer our clients access to brand new Porsche models wherever they are on the Cote d’Azur, as well as incredible driving experiences, contributes to the lifestyle offering that we provide for our clients, both in Europe and later this year in America.”