Louis Vuitton deepens its Monaco connection as title partner of the 2026 Grand Prix

French luxury maison Louis Vuitton has strengthened its longstanding relationship with Monaco by becoming the title partner of the 2026 Formula 1 Louis Vuitton Grand Prix de Monaco, marking a new chapter in the luxury house's association with one of the world's most glamorous sporting events.

Taking place from 5-7 June, the race once again transforms the Principality's streets into a global stage where motorsport, luxury and lifestyle converge. For Louis Vuitton, whose ties to Monaco date back several years, the partnership further cements its presence in a destination synonymous with prestige, craftsmanship and international appeal.

Central to the collaboration is the return of Louis Vuitton's bespoke Monaco Grand Prix Trophy Trunk, which will be presented for the sixth consecutive year. Crafted in the House's signature Monogram canvas and reinterpreted in Monaco's distinctive red, the trunk features the iconic "V" motif, representing both victory and Vuitton. The piece continues Louis Vuitton's long tradition of creating custom trunks to protect and showcase some of sport's most coveted trophies.

Beyond the podium, the luxury maison is extending its footprint across the Principality. During race weekend, visitors to the Louis Vuitton Monaco boutique will encounter specially designed window displays inspired by the history of motor racing. The immersive installations feature hand-painted grandstands, miniature spectators and detailed race scenes that evoke the charm of a bygone era while highlighting the House's craftsmanship.

The displays also coincide with the launch of a limited-edition collection inspired by the Grand Prix. Spanning ready-to-wear, leather goods, footwear and accessories, the capsule collection draws on the colours and energy of the celebrated race weekend.

Another notable debut comes in the form of the first Monaco edition of the Louis Vuitton City Guide. Dedicated entirely to the Principality, the guide features around 200 curated addresses and experiences, exploring Monaco through photography by Célia Bernasconi, an exclusive portfolio by Pascal Aimar and portraits by Marie Deteneuille.

The publication offers a fresh perspective on Monaco, showcasing the contrasts that define the destination — from its historic institutions and maritime heritage to its modern architecture, luxury hospitality scene and evolving cultural landscape.

Trackside, Louis Vuitton's presence will also be visible throughout the circuit, where the House has developed a motorsport-inspired interpretation of its visual identity. The branding reflects the growing intersection between luxury fashion and Formula 1, a relationship that has accelerated significantly in recent years.

Louis Vuitton first partnered with the Automobile Club de Monaco in 2021 before becoming an official Formula 1 partner in 2025. Since then, the House has accompanied the victories of drivers including Max Verstappen, Sergio Pérez, Charles Leclerc and Lando Norris through the presentation of its bespoke Trophy Trunk.

The Monaco partnership forms part of Louis Vuitton's wider sporting portfolio under its "Victory Travels in Louis Vuitton" initiative. Alongside Formula 1, the House has collaborated with some of the world's most prestigious competitions, including the America's Cup, FIFA World Cup, Roland-Garros, the NBA, the Rugby World Cup, the Olympic and Paralympic Games and the Australian Open.