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The top watches worth over $1 million

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H. Moser & Cie. Swiss Mad Watch

Luxury Swiss watch brand H. Moser & Cie. will be removing the ‘Swiss Made’ label from its timepieces in 2017 in protest of relaxed laws about what the term means. A new law will now allow brands to include research and development costs as part of the 60% of a watch’s value which must come from Switzerland for it to be 'Swiss Made' meaning, should the development costs be high enough, a watch could be made entirely outside the country and still qualify.

However, as a secondary response, H. Moser & Cie. has also produced ‘the most Swiss watch ever created’ to show what them term could mean – and it has a case made from Swiss cheese. The Swiss Mad Watch is a tribute to all of the country’s famous exports and so features a red and white dial, cowhide strap and, of course, a resin-compound Vacherin Mont d’Or cheese case. Inside, however, is a high-tech HMC 327 movement so, while the watch may be an acquired taste, it has real power behind it.

Case: Resin-blend Vacherin Mont d’Or cheese, 45mm
Strap: Cowhide
Movement: Calibre HMC 327
Limited edition: 1
Price: CHF 1,081,291 (around $1,068,000)

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