YCO launches new iPad and iPhone superyacht brokerage application

7 September 2010 • Written by Malcolm MacLean

Lisa Peck at YCO writes in to say that today sees the launch of beta testing for its revolutionary new superyacht brokerage application specifically designed for use on the iPad and iPhone. The application, which will be demonstrated at this year’s Monaco Yacht Show, is designed to facilitate superyacht searches, enabling yacht brokers, buyers and charterers to quickly and easily review available yachts, toys, tenders and other essential yacht accessories.

“We were looking for ways to innovate, bringing modern technology into brokerage”, says Gary Wright, the managing partner of YCO and head of the brokerage division. “When the iPad was launched we immediately saw the potential to create portable sales and charter catalogues. It’s greener than printing off reams of paper and less cumbersome; it’s interactive and easy to keep fully up-to-date.”

YCO forecasts that the real value of the app will be evident at yacht shows and on yacht viewings. “While physically viewing one yacht, clients will be able to compare its specifications, décor, and list of toys and so on with another yacht on the market – instantly. This adds an element of flexibility to viewings which our often time pressured clients will certainly appreciate.” said London based YCO sales broker Will Christie.

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