Vineyard Vines becomes official partner of the America’s Cup
by Zoe Dickens
Connecticut-based fashion brand Vineyard Vines has been announced as the latest luxury partner of the 35th America’s Cup.
To celebrate the partnership the brand, which has a long history with leisure sailing culture in Martha’s Vineyard, has unveiled a new collection of apparel and accessories inspired by the world’s oldest sailing competition.
Consisting of shirts, polo shirts, ties, belts, caps and jumpers for both men and women, a capsule collection is available now with a full line including designs for children to follow in summer 2016. Along with the silhouette of the famous America’s Cup trophy, the pieces feature cartoon prints of the AC45 racing yachts and Vineyard Vines’ whale emblem reinterpreted with the flags of the competing nations.
The collection will be officially launched at the America’s Cup World Series event taking place in Bermuda from October 16-18 and will then be available online throughout the America’s Cup until the finals in 2017.
“We are thrilled to announce our partnership with the America’s Cup,” said Shep Murray, Vineyard Vines CEO & co-founder. “The partnership was a natural fit and a wonderful complement to our preexisting sailing partnerships. The America’s Cup is a prestigious event that combines a rich, long-standing heritage with ultra-modern technological advances in the sport of sailing.”
“The America’s Cup is proud to be working with Vineyard Vines - the Official Style of the America’s Cup,” continued Harvey Schiller, the Commissioner of the America’s Cup. “Vineyard Vines brings a fun, fashionable approach to their collections and all are excited by their partnership with the America’s Cup.”
The Vineyard Vines America’s Cup collection is available now with prices starting at $36.50, visit vineyardvines.com.