11.11 superyacht at sunset

9 images

11.11: The 63m Benetti superyacht with family living at its heart

17 September 2021 • Written by Stewart Campbell

Named after the owner’s daughter’s birthday, the 63 metre Benetti superyacht 11.11 is a yacht is a home on the water that has family at its heart, and is a monochrome masterpiece of poise and comfort

Timing is everything. When the original owner of Benetti hull FB265 walked away from the project 10 months before delivery, an opportunity was presented, of the kind the boat’s new owner has made a living out of exploiting.

“Let’s just say there was a clear opportunity for a mutually beneficial deal to be done,” he says when we meet on board 11.11. The British businessman had been in talks with Benetti throughout the summer of 2014 about a new project, and when FB265 was left ownerless two-thirds of the way through construction, he made a list.

Cons: The layout was largely fixed and engineering installed to a different owner’s specification. Pros: He’d get a brand new boat in less than a third of the time it takes to design, commission and build a new one. He spent the rest of that summer weighing it up.

The decks of 11.11 bubble up behind the long nose with its striking bluff bow. All photos courtesy of Jeff Brown / Breed Media
All photos courtesy of Jeff Brown/ Breed Media.

11.11 is only the second bluff-bowed boat Benetti has ever built, after 65 metre Nataly,” the owner says. “I was on a boat in Porto Cervo in 2014 and Nataly was there. I just kept looking at her and asked for the tender to take me around the boat. I grew to love the shape more and more. It was exactly what I wanted, so I was sold on the exterior design of FB265.

The question was whether we could turn her interior into something which would suit our family, from a design, style and functionality point of view.” The fit-out was about 40 per cent complete when the commissioning owner walked away and some of his choices were a little eccentric.

“There were no bars,” 11.11's owner says, “and it was designed for a Rolls-Royce Phantom to be kept in the tender garage! I didn’t need any of that. The sundeck was all wrong – everything was too small, the Jacuzzi, the seating. Inside it was like a Russian tsar’s palace. I’m not saying that’s bad but it’s not my family’s style. It was too heavy, too classical and it was quite dark. We needed to de-wood it, basically.”

Delivery, too, was a consideration. If he bought it he wanted it for the tail-end of summer 2015, an aggressive schedule that had a few people at Benetti sweating. “I lost a bit of hair,” Benetti project manager Marco De Cosmo jokes. “But the owner is such a nice guy – it’s difficult to say no.”

The sundeck lounge on board 11.11

The deal was eventually signed in October 2014, spurred on by news that one or two other buyers were circling, and a delivery target was set for 11.11: July 2015, giving the Livorno shipyard just 10 months to turn a palace into a home.

“I had to make a quick decision – go for it or pull out. I was actually in Hong Kong airport on my way home from a business trip and I said ‘let’s do it’. The deal was closed at the airport,” the owner recalls.

Delivery was nudged back throughout the transformation and FB265 emerged from the yard just weeks before the 2015 Monaco Yacht Show, where the yacht was introduced to the world as 11.11. “If you compare the finished boat with the initial renderings we did for the first client, you would not say they were the same boat,” De Cosmo says.

"The question was whether we could turn her interior into something which would suit our family, from a design, style and functionality point of view.”

It’s hard to imagine she was ever anything but the monochrome masterpiece she became. Where it was impossible to change styling left over from the first owner, such as the dark, patinated wall panelling throughout, it was made to look deliberate: the dark wood was offset with lighter colours to create a sort of deco-lite interior, for instance.

“We wanted that kind of look anyway,” the owner, whose company also designed the interior, says. “Our home in Los Angeles is art deco, too.” Splashed throughout is artwork from the owner’s collection, including, much to his daughter’s delight, interactive butterfly displays by Dominic Harris in the main saloon that flutter at your touch. “We’ve had great feedback on those,” the owner says. “I had a guy building a 90 metre at Lürssen on board and he said: ‘I have to have that for my boat.’ Everyone’s stealing my ideas!”

The art animates spaces on board 11.11 that could otherwise get a bit two-tone and one piece stands out above all: a Tracey Emin neon perfectly located behind the bar in the upper saloon that says: “Move me”. A very close second, however, are works from Hans Kotter, Helmut Newton and photographer David Yarrow.

11.11 is equipped with its own custom Benetti limo tender

Defying the modern trend for hard, minimalist edges, the main living spaces of 11.11 offer softness and comfort. Part of this comes through the owner’s desire to create a home on the water, but also because it was built into the contract that the boat had to be child-proof: curves are preferred to edges at toddler height and the two main seating areas in the lower and upper saloons cluster around coffee tables you can bounce off, or fall asleep against “while watching Peppa Pig”, the owner smiles.

It’s the kind of attention to functionality that comes from having owned boats previously; 11.11 is the owner’s third superyacht, after a 45 metre Benetti and a 62 metre. “I’ve made mistakes in the past. I’ve designed stuff which looks great, but then you sit on it. My wife told me: ‘I’m not sitting on another sofa that’s uncomfortable,’ ” he says. “Functionality and comfort are the most important things.”

The owner’s wife was heavily involved in the design of 11.11 throughout and it was a collaborative decision to take the major step of restructuring the sundeck, the biggest job on Benetti’s to-do list once terms were signed.

Tracey Emin's neon sign located behind the bar in the upper saloon that says: “Move me”

With the transom garage housing a custom Benetti limo tender (the first one it ever built) and RIB instead of a beach club, 11.11’s top deck is the pre-eminent leisure area. “It was our first project when he bought the boat,” De Cosmo explains. The pool was initially placed where the seating is currently but the new owner wanted it all the way aft, surrounded by sunpads. “The deck was completely redesigned, destroyed and rebuilt,” the project manager adds.

To avoid welding and other “hot activities” so close to delivery, the pool structure was built in fibreglass, and painted to make it blend in. Comfortable seating was added along with an Italian stone-clad bar and a gym was replaced by an intimate seating area and kitchenette – a favourite spot of the owner and his young family. “We tend to end the day up here, with afternoon tea,” he says.

Views to die for in the upper deck master suite of 11.11, through which you can gain access to the private outside space

The mornings are spent around the second spa pool on board 11.11 – forward of the superb panoramic owner’s suite on the upper deck. Despite being out the front and feeling a little exposed, it remains a private area and can’t be seen from the bridge above, making it an exclusive little enclave.

It wasn’t always obvious that this would become the owner’s deck. It’s got the view but the VIP on the main deck has the beam – all 10.8 metres of it. “It came down to outside space in the end,” the owner says. “You have a boat because you’re going to spend a lot of time outside, and it’s great to see our little baby daughter running around the front, which is all enclosed.” Lucky guests, then, who get quartered in the VIP suite, with its vast acreage, private study, walk-in dressing room and six huge portrait windows. The rest of the guest accommodation is on the lower deck – two twins and two doubles feeding off a central lobby. Each is dressed in the same art deco style, with Italian marble in the bathrooms – personally selected by the owner’s team at the quarry – and Lalique taps.

The design throughout 11.11 offers a “polycentric experience”, the owner says. “It’s all about your senses coming alive, in what you see, hear, touch and feel. That’s when you’re going to have the best experience of your life, and hopefully we’ve managed to achieve that with this interior.”

The exterior will inspire comment wherever 11.11 sails

The exterior charges a few of those senses, too, and will inspire comment wherever 11.11 sails. She’s not built on the same platform as Nataly but the similarities are clear, although whereas Nataly’s design was from the boards of  Redman Whiteley Dixon11.11’s exterior is identifiably Benetti’s work.

The decks bubble up behind that long nose, which ends in a near-vertical blade. A significant spray rail runs aft, to keep water off the decks – a common problem on boats with such an upright stem. Captain Vaughan Hill is happy with the hull's efficiency gains. “We got her up to 17.5 knots on the run to Monaco from Livorno,” he says. “We had a head sea, with two metre swells. She stayed nice and buoyant and rode over the top, rather than falling into the holes.” Not that he has to worry about anyone getting seasick – the owner’s wife was a sufferer but she was treated by famous British hypnotist Paul McKenna and hasn’t had a dose since. The benefit of 11.11's bow is more volume forward, and this has been well used in a big bosun’s locker and mooring area on the main deck, and generous crew quarters down below.

The yacht runs with 16 crew currently and the happiest of all is surely the chef, whose main deck playground puts the galleys of much bigger boats to shame. It’s also a superbly finished space, with – to the chef’s delight – big windows over the water and a central island. 

The design throughout 11.11 offers a “polycentric experience”, the owner says

The owner didn’t spend a huge amount of time at the yard overseeing the finishing of this and other spaces, relying instead on his design team, but did make one very important visit towards the end of the build. “I flew from LA to London to Pisa for a single day, just to see 11.11, and went back to LA the next day. I wanted to see it before my family got on board – I’m a perfectionist,” he says. As soon as 11.11 was handed over, he snuck in some holiday time before the Monaco Yacht Show, visiting Capri, where music mogul and friend Simon Cowell was a visitor.

Following delivery, the owner’s winter cruising ambitions extended to the Caribbean to tour the Bahamas, Exumas, St Barths and Mustique. It was a trip that wouldn’t have been possible had the owner not seized the opportunity of buying a part-built boat. The timing was auspicious, like the name of the yacht itself. The 11th of the 11th is the owner’s daughter’s birthday, but 11 is also considered a “master number”, emanating all sorts of positive vibes. It’s definitely doing its job – doubly so.

11.11 is set to attend the 2021 Monaco Yacht Show

This feature was first published in the January 2016 issue of BOAT International.

More about this yacht

Benetti   63 m •  2015

Similar yachts for sale

Benetti   44.2 m •  12 guests •  $15,900,000

Yachts for charter

Benetti   63 m •  12 guests • Price from €650,000 p/w