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Superyacht Design Symposium 2018: How new markets will shape the yachting industry

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The palate of designers is widening

From global expansion to attracting the next generation of owners, all sectors of the yachting industry will be keen to attract clients from non-traditional luxury markets. At the 2018 Superyacht Design Symposium we heard from four key industry figures who have enjoyed success in engaging with these extreme markets. Here’s what we learned…

Azimut-Benetti made waves in September 2017 when it announced that it had teamed up with Mexican architect Fernando Romero for its latest project, the 77 metre Se77antasette concept (pictured above). Romero is a new name in the yachting world, having previously worked on the New Mexico City International Airport and the Soumaya Museum. The yard’s vice-president Giovanna Vitelli thinks that such non-traditional design partnerships are key to attracting new markets:

"I think it’s time to open the doors to other industries because the kind of luxury that we are experiencing out there is in luxury hotels and our customers are going to these hotels, they don’t necessarily want yachting design. In emerging markets, people often have no past in yachting, so you can really dare to dream.”

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