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Ones to watch: The new fashion and grooming brands to know this season

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norton-fashion
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Norton

Whether you're nipping across to the Med on your private jet or heading to one of the best lunch spots in the Caribbean, arriving to find yourself wearing the same designers as everyone else on the dock won't do. Stay ahead of the sartorial curve with our pick of the best up-and-coming fashion and grooming brands to know this season.

Norton

Norton can’t exactly be described as new as it was founded in Birmingham in 1898 and the British business grew to be one of the most famous names in motorcycles. But by the 1970s Norton was in trouble and passed through the hands of various owners until British businessman and bike enthusiast Stuart Garner secured the rights in 2008, and the legend was reborn. Garner himself broke the land speed record for a rotary powered machine at Bonneville Salt Flats in Utah the following year.

Garner has now branched out into bike-inspired fashion and Norton’s retro-styled leather jackets have proved to be a big hit. It now boasts three collections – British Heritage, inspired by traditional British style; Urban Heritage, which is more street in feel; and Mechanic Workwear, which marries biking heritage with modern Japanese workwear. The pick is the butter-soft Spindle leather jacket, which is designed to look hard enough to hit the road while still being cool enough to wear anywhere.

Visit nortonclothing.com

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