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4 reasons to invest in a vineyard

4 reasons to invest in a vineyard

3 of 4 3/4

Vineyards can be a great business opportunity

Once you have a vineyard, there is the potential to operate as a profitable business, but it’s a tough going enterprise that depends on a number of variables, from the quality of the fruit to the volume you produce and the hours of sun that season.

“The safest and most effective way to make money out of a vineyard is to hold it over time,” says Ashcraft. “However, it’s very different to other commercial real estate. You wouldn’t get the same return as you would on an office building or apartment complex, but then you wouldn’t go to either of those places to enjoy yourself, so there’s a good trade-off.”

There is, of course, the option of getting into the wine business, growing your own grapes, making your own wine and selling it directly to consumers. “That way you can take the entire margin, which is obviously an attractive prospect,” says Ashcraft. “But there are a lot of hoops to jump through as the wine industry is a tricky one and highly competitive. My client base is a mixture of people looking for a certain lifestyle and of people within the wine industry who are looking to pick up additional vineyards or smaller wineries, but I definitely have more lifestyle buyers than commercial.”

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