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Rolls-Royce's new immersive showroom to help you build your dream supercar

26 February 2024 • Written by Belle Rice

Just under an hour outside London in Sunningdale sits Rolls-Royce’s newly reopened showroom, created specifically to offer clients an immersive luxury experience. Blending digital technology with a sophisticated design aesthetic, the entranceway echoes the marque’s iconic Pantheon grille – topped with the Spirit of Ecstasy figurine – whilst a Cabinet of Curiosities houses an eclectic mix of objets d'art historically associated with the iconic cars. Customers can create their own design with specific paints, finishes, and veneers of their choosing, using the latest Rolls-Royce Visualiser.

Opened late 2023, clients can also test-drive a range of both legendary and contemporary models including Spectre, which came on the market just a few months ago. The ‘spiritual successor’ of the Phantom Coupé, it’s the first all-electric super-coupé and the marque’s most connected car yet and designed with a yacht-inspired fastback. Smartphones can be synced up for remote interaction on screen, so drivers can lock the car from afar and keep an eye on how much power is left on the 102kWh lithium-ion battery (although with a range of 329 miles, this should seldom be an issue).

And for the ultimate in bespoke services? Visitors can find out more about Coachbuild, the last word in custom-built supercars where your dream design is envisioned between you and the Rolls-Royce team and created by their expert artisans and master craftsmen. Previous creations include Boat Tail and Sweptail, both inspired and crafted with their owners’ love of yachts and life at sea in mind.

Rolls-Royce Sunningdale, London Road, Sunningdale, Ascot SL5 0EX

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