The leading maritime trade association in the US has announced that it will increase its involvement in the superyacht industry.
Key executives of the National Marine Manufacturers Association (NMMA) will attend this year’s Monaco Yacht Show to build relationships and make their brand more visible in this specialised market.
‘NMMA has long been involved with large yacht initiatives, particularly as they concern global regulations, policy practices of international governance form ICOMIA and IMO, as well as and in ISO standards that impact our members,’ says NMMA president, Thom Dammrich. ‘The time has come to strengthen our efforts in this area.’
In particular the NMMA’s presence in Monaco will allow it to represent the US boatbuilding industry to the rest of the world, strengthening relationships between its export-driven manufacturing members and international partners.
‘The exporting goals of many of our members already include a focus on the superyacht industry,’ says export development director Julie Balzano. ‘As we continue to support and position NMMA members on the global stage, it’s critical that we embrace the very marketplace they are targeting.’
The NMMA has a strong reputation in boat show management and reports interest in its talents in this area from the big-yacht industry. The Monaco visit is therefore partly intended to increase the association’s understanding of the logistical requirements of putting on a superyacht show.