Once a colour reserved solely for royalty, purple has become somewhat maligned as too flamboyant and over-the-top for the modern man. But thanks to Pantone, and its Colour of the Year Ultra-Violet, all that could be about to change. And while the bright hue recommended by the American colour experts may feel a touch too much, there are bountiful shades ranging from pastel to aubergine that should be a wardrobe essential for every man. Still not convinced of its wearability? Up the style stakes with a luxury suitcase instead.
Men's style: The best purple-hued fashion for men
Cutler and Gross sunglasses
Graham Cutler and Tony Gross founded Cutler and Gross in 1969, to create understated yet still luxurious eyewear for connoisseurs. The frames, handmade in Italy, offer classicism and eccentricity in equal measure.
With jewellery, most men fall into one of two camps: subtlety, or serious bling. Catering to the latter, Buccellati serves up mogul-worthy gems, like these sapphire and diamond cufflinks set in 18kt gold.
Canadian adventure brand Nobis knows all about weather. Its stock-in-trade is technical outerwear, but its accessories (like this knitted wool toque) are just as functional, and eye-catching, as its rugged parkas.
Fratelli Rossetti shoes
Pulling off plum shoes is like walking a tightrope, but Fratelli Rossetti can do it. This brogue puts softly napped suede, smooth calfskin and a kiltie on streamlined yet sturdy weatherproof soles.
Hermès typically grants its designers and artisans access to any material or production method they choose, so long as it’s the best. This extravagant cashmere scarf boasts an intricate, ribbed knit, making it warm, cozy and very, very plush.
Richard James sweater
Richard James’s zip front cardigan is handmade in Great Britain, using lofty, durable wool from Australian Geelong sheep. Its rich plum colour is actually an illusion, the happy result of tightly knit navy and burgundy yarns.
Mark Cross luggage
Tired of losing yours in a sea of black nylon? Mark Cross’s trolley is a standout in purple pebble grained leather, with a twill lining and an extendable handle. This is travelling in style.